You’re not getting the traffic and conversions you expected. Unfortunately, your content might be driving your customers to take their business somewhere else. As you know, content is important in letting Google (and your customers) know that you are the expert in your industry. Let’s take a look at the ten ways to make sure your content is up to par.
Know Your Target Audience
One of the most important and initial tasks that you have to do is to create a profile of your target market. Take into consideration their age, location, and other factors that influence their decisions to buy from you or from someone else. If you know them well enough, you’ll know their needs which will then lead you to write content that’s tailored to their needs.
Avoid Grammar Mistakes
No matter what, go over your content before posting it. Any lapses in your grammar could spell trouble. For example, if you’re looking for a similar word, don’t just use the thesaurus. Find out the meaning of the similar word first before using it.
Topics Should be Relevant
Your customers do not want to hear about your Tuscany escapade unless it has something to do with your products and services. Avoid personal posts as that’s what your personal Facebook, Twitter and Instagram accounts are for.
Yes, they know you’re selling organic food, but they don’t really need to know about the fancy words and processes. Keep your words simple and straight to the point. Don’t beat around the bush with a 500 word introduction. Save it for your eBook, if you’re planning to publish one.
Post Fresh Ideas and Update Regularly
If you sell food, write about recipes you discovered. Don’t be scared of running out of ideas. You simply just have to let your creative juices flow. When you believe in your products and services, you’ll find out that you have a lot to share with your audience.
Don’t Leave Out the Call to Action
Your content is meant to entice them to buy from you. There’s no point in writing if you leave out one of the most important factors in writing content. Get them to contact you to know more about you and your wares.
Use Appropriate Keywords
Don’t underestimate the use of keyword research tools. There’s a big reason why they’re there to help you out. When you insert keywords, make sure they don’t appear spammy.
Know Your Products and Services
It’s not just a matter of knowing how many bottles of body spray you have in your inventory. It’s about knowing what your product can do for your customer. Instead of writing that you have a lot in stock, write how your products are different from your competitors, advantages over their services, and how beneficial it will be for your customers to buy from you.
Engage Customers in a Conversation
Writing your content doesn’t mean that you’ll have to appear like a “know it all”. It’s important to get them to leave a comment and even better if you can get them to call you as well.
Avoid Promises You Can’t Keep
When you make brand promises, ensure that you are able to deliver what you said you would. Don’t say you’re willing to customize when you don’t have the capacity to tailor fit your products. Be honest! It’s better than crushing your customer’s expectations.