Business marketing is a very essential aspect of any business that unfortunately seems to be missing most business people’s eyes. Here are the top ten things that can ruin your business’s marketing necessity.
10) Not doing the Marketing:
Some business people unfortunately do absolutely nothing about marketing their businesses and solely depend on “word of mouth” or simply use sheer reputation. This class of business people opts to fantasize that they are actually good at what they do and thus customers should throw their money at their perceived perfect products and services.
9) Never learning about business marketing:
Some business people tend to think that this is a “grubby” idea that they should actually avoid. If you perceive marketing for your business as a luxury that should be avoided in order to optimize profits then your business is definitely headed down the hill.
8) Putting together amateur, DIY business marketing materials:
So, instead of hiring a professional to do your marketing materials, you opt to put together amateurish materials that are probably of poor quality and shabbily done. You start doing your business brochures unprofessionally and printing them out and writing poor marketing articles for your website. These are some of the businessmen and women who keep apologizing about the quality of their marketing materials because they are actually aware of the bad quality.
7) Marketing materials that are all about who you are:
Some business people fail to remember that their prospects are not really interested in their brilliance and credentials but the services and products they offer. So, although it’s good to create a profile about your expertise, you should also endeavor to talk or write about the business and not yourself. Most prospects will actually consider such kind of content as misplaced and skip your business because they don’t have the luxury to read through thick text that is not of interest to them.
6) Creating an ineffective elevator speech:
Basically, instead of elevating the business to the target audience you’ll find business people who have chosen to fumble and mumble about what the business is all about. Some don’t ever imagine that someone can ever come up with questions after writing about the business or whether the content is understandable or not.
5) Not networking:
Some business people tend to think that networking with other business people in their area of expertise are either wasting time by exchanging interpersonal values or don’t what they are doing. In the actual sense, networking will enable you to know more about what you didn’t know or knew little about.
4) Not designing a professional website:
Some business people don’t actually understand the significance of putting up a professional site on the World Wide Web. You shouldn’t hire a web designing student in your locality or an intern to do your business website. Remember there are millions of competitors on the internet who have hired professionals to design their websites for them. The idea is having a site that can do business online.
3) Imagining that there will always be customers:
Due to the stretched levels of competition in the current economic status, businesses are competing for customers. Don’t just imagine that your responsibilities and efforts end at starting the business! You have to convince the potential prospects that you are the best in your field.
2) Not learning about the prospects and their possible buying trends:
Instead of hitting your potential customers with the hard sell, you ought to take out enough time to learn about their lives and possible concerns. This will help you greatly in customizing a package of services suitable for their buying trends or needs.
1) Ignoring family and close friends:
Some business people have a notion that you shouldn’t mix business with family and friends! Who said mystifying your business from family and friends is by keeping them in the dark? These are the people who should recommend your business to potential clients.