With the fast growing prominence in the industry of online video, more and more people are joining YouTube as one of these great platforms. Here is a list of the top ten tips on how to go about using YouTube in a beneficial manner for your business or organization.
10. Branding Your Channel:
You should use a custom logo and background image in customizing your channel. You should ensure that your videos are laid out in a playlist so as to enable your visitors to watch specific videos according to various themes.
9. Driving visitors To Subscribe:
Because subscribers to your channel will always get updates on your uploaded videos on a weekly basis, you can easily capture and maintain your market. This is a simpler way of informing your subscribers of your new products or services.
8. Utilizing Video Description extensively:
By using description, you’ll be able to promote the video and thus the business. You can also add a call-to-action and web link if possible. The text can also contain your contact details.
7. Tag The Videos Correctly With Relevant Keywords:
A tag is a keyword which will consequently be used in indexing your videos by various search terms. If you use the correct tags you’ll be able to improve your online presence on search engines. However, you should be careful to avoid spamming the video with too many tags.
6. Embed the Videos Into Your Website:
Think about how you want the videos to appear on your website. Embed the videos on YouTube with your WebPages. This will enable the visitors to your site to watch the videos without necessarily leaving your site.
5. Reducing the YouTube Branding and Related Videos:
You can strip back the video player interface of the embedded videos. You should ask your web site developer or designer to do it all for you because it can only be done well by an expert.
4. Uploading Good Quality Videos:
You should always make sure that the original video upload ought to have the highest quality and resolution. The video hosting site will then create diverse versions of the uploaded videos at various resolutions so as to be able to stream them to all kinds of platforms such mobile phones, iPhone’s and iPads.
3. Networking within YouTube:
Ensure that you increase your exposure on the site by watching other videos on other channels and leaving comments. This will help you in networking your business on the platforms.
2. Monitoring Comments:
Although comments can be good for videos on YouTube, they can sometimes have an offensive nature. Use the ‘Approve All Comments First’ setting option in removing comments that you think will spoil the professional angle of your business.
1. Cross Promoting across The Social Media platforms:
By exploiting the major social media platforms such as Twitter, Facebook and Digg among others you’ll be able to market your brand to a wider market. Your duty is to always ensure that you get as much traffic as you can so as to increase your ranking listings.